AI Retail Forum
24 november 2026
08:15
Registration opens
Morning Coffee & Networking
09:00
Welcome and introduction
Welcome and opening remarks by moderator Josephine Darlington and Editorial Director Simon Kronö.
09:05
From AI Ambition to Operating Advantage
Vincent Picou, Chief Artificial Intelligence Officer,
Centric Software
AI adoption depends on trusted data, domain expertise and AI embedded in workflows. This session explores what enables retailers to turn ambition into competitive advantage.
09:25
AI doesn’t fix stupidity
Magnus Oxenwaldt, VP Group AI, Columbus Global
Why retail gets stuck in pilots, and what those who achieve real impact do differently.
09:50
Lars Mapoy
Senior Product Manager, EG Front Systems
10:00
Coffee break and networking
10:25
How AI is changing online shopping and how Amazon is helping sellers prepare
Cody Baxter, Sr. Category Merchant Manager, Amazon
AI agents are changing how customers discover, compare and buy products. Drawing on new Nordic data, Cody Baxter explores why shoppers embrace AI-assisted discovery but hesitate to purchase. He also highlights shifts in traffic and how Amazon helps sellers prepare with complete, machine-readable product listings.
10:50
Maria Bergqvist
Business Manager Retail, Google Cloud
11:15
Speaker to be announced
11:25
AI in retail purchasing processes
Katarina Arbin, Postdoc and Affilitated Researcher,
Stockholm School of Economics
Insights from ongoing research on AI in retail purchasing, exploring the practices and stages targeted, implementation challenges and the effects of adoption.
11:50
Speaker to be announced
12:00
Lunch and networking
Fashion & Retail
13:00
Human + AI at scale: how H&M Group makes AI part of everyday work
Eleonore Nygårds och Nadja Tham, AI Capability Partners, H&M Group
At H&M Group, AI capability is built by people, not tools. It comes from visible behaviours, daily habits and a community that makes AI use easy to repeat.
13:25
Every team’s AI agent is driving at full speed. But are they aligned?
Henrik Hoffman Kraft, Co-Founder, Dema
Each team’s AI agent has its own target, but profitable growth requires alignment. At fashion brands such as the UK powerhouse Represent, one agent saves around 40 hours a week while keeping the business aligned. This session shows how leaders can set profitable growth as the shared goal for every agent in the company.
13:35
Speaker to be announced
14:00
Coffee break and networking
Grocery & Chain Retail
14:30
Building AI capabilities to accelerate business value
Björn Blomqvist, Head of AI Strategy, Axfood
Axfood is moving from AI experiments towards a scalable, AI-enabled operating model. This journey combines in-house tools, skills development, governance and new ways of working to create tangible business value.
14:55
How can AI get more customers to buy more? Try it yourself
Robert Karlsson, Founder & CEO, Cash IT
Cash IT explores how connected stores, e-commerce and business systems enable AI to analyse sales and guide pricing and promotions. Discover how offers can encourage customers to self-scan, giving staff more time for service and sales. Try self-scanning with Swish during the session. Bring your phone!
15:05
Speaker to be announced
Breakout Session - Fashion & Retail
15:30
AI in Practice: Customer Use Cases Across the Product Lifecycle
Vincent Picou, Chief Artificial Intelligence Officer, Centric software
Breakout Session - Grocery & Chain Retail
15:30
How Can AI Improve Your Next Buying Decision?
Joseph Colvin, Sales Director for multi category retail, Centric software
16:30